How to buy sponsored posts: a 10-point checklist for advertisers
A practical checklist for buying sponsored posts: vetting the publisher, agreeing the label and link attribute, getting proof of publication, and spotting red flags.
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The LynkBack blog
Plain-language guides on buying, pricing and disclosing sponsored posts, for publishers, advertisers and the agents that buy for them.
How to price sponsored posts on your website: a practical method
A step-by-step method for publishers to price sponsored posts: audience, effort, exclusivity, term and limits, without guessing or copying a competitor.
Sponsored post vs guest post: differences, disclosure and risk
Sponsored posts are paid and labeled; guest posts are contributed content. Learn how they differ, when each fits, and how to keep both on the right side of search policies.
How AI agents can buy sponsored placements safely: limits, approvals and audit trails
What an AI agent needs before it can spend on sponsored placements: scoped identity, hard spend limits, human approval thresholds and a record of every action.
How to disclose sponsored content: labels, rel="sponsored" and placement
How to disclose paid content to readers and to search engines: where to put the label, which link attribute to use, and mistakes that make disclosure ineffective.