Sponsored post vs guest post: differences, disclosure and risk
Sponsored posts are paid and labeled; guest posts are contributed content. Learn how they differ, when each fits, and how to keep both on the right side of search policies.
Category
Disclosure
Labels, rel="sponsored" and keeping paid content above board.
How to disclose sponsored content: labels, rel="sponsored" and placement
How to disclose paid content to readers and to search engines: where to put the label, which link attribute to use, and mistakes that make disclosure ineffective.
Paid links, rel="sponsored" and nofollow: what to do and what to avoid
A plain-language guide to how search engines expect paid and sponsored links to be labeled, and why disclosed sponsorship is a different thing from buying rankings.